Digital marketing for not-for-profits & social enterprises

Karma Campaigns

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Hey do-gooders, disruptors and change-making scallywags,

Are you gearing up for your next campaign? Imagine yourself at the end of it sitting back having smashed your targets. You connected with your supporter and spurred them into action. All without the usual late nights and last-minute scramble.

Awesome content did the heavy lifting, inspired and converted your supporters. Someone else worried about ever shapeshifting algorithms, and buckets of money didn’t disappear into blackhole marketing channels without tangible results.

Now let’s make it happen together.

How we can help

Some of the things we do for clients

Facebook Ads

From brand awareness to conversions. We create ad campaigns that inspire and convert.

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Lead generation

There has never been a more important time to build a list of high-quality, exclusive leads. We can help.

Learn more

Email marketing

Email is still king. We can help turn your leads into donors, participants and customers.

Landing page creation

We can support the set-up of landing pages and fundraising pages optimised for conversions.

Analytics & PPC

Know what works. We help set up Google Analytics & manage your media buy, including Google Ads & Google Grant.

Learn more about Google Grant Management

e-commerce

We support ethical and sustainable brands grow their e-commerce business. Shopify & Klaviyo specialists.

Jo Boyle, headshot

ABOUT US

Our story

After ten+ years working in not-for-profits, I took everything I learned and created Karma Campaigns.

In my years working for social causes, I’ve learned how to create messaging that inspires empathy and generates action. I have tested button colours, page layouts and ad formats and gotten to know an audience who are ready to hand over their hard-earned cash to causes they believe in.

As well as raising millions of dollars for great causes, I’ve helped defend people and the planet, ensure vulnerable folks have access to the basics, and secure wins for trade justice, LGBTIQ+ rights and workers’ rights. This is what gets me up in the morning.

Jo Boyle – founder

How can we help you?

Get in touch

I’m Ready

Brand experience

  • Oxfam Australia Logo
  • The Greens logo
  • Environmental Justice Australia logo
  • Kua Coffee logo
  • Helen Haines logo
  • Beyond the Orphanage logo
  • Asylum Seeker Resource Center logo
  • Etiko logo
  • Tour de Cure Logo
  • Plastic Oceans logo

OUR WORK

Our campaigns in action

Mockups of The Social Studio's scrubs campaign

Happy CLIENTS

What they say about us

Jo brought significant experience and expertise to our online campaign, helping us innovate and reach new people in ways we could not have achieved on our own. In a high-paced and high stakes campaign she helped with clear, data-driven decision making.
Sally Whyte
Media and Communications Adviser to Helen Haines
Jo was one of the brightest digital minds I’ve worked with. She was able to identify significant opportunities to increase and improve our lead generation, and brought creativity and an analytical mind to every strategic decision she made. I can’t wait to one day work with Jo again.
Emily Malone
Digital Marketing Manager, Oxfam Australia

FROM THE BLOG

Latest resources