Author: Jo Boyle

After ten+ years working in not-for-profits, I took everything I learned and created Karma Campaigns. In my years working for social causes, I’ve learned how to create messaging that inspires empathy and generates action. I have tested button colours, page layouts and ad formats and gotten to know an audience who are ready to hand over their hard-earned cash to causes they believe in. As well as raising millions of dollars for great causes, I’ve helped defend people and the planet, ensure vulnerable folks have access to the basics, and secure wins for trade justice, LGBTIQ+ rights and workers’ rights. This is what gets me up in the morning.