Digital marketing, fundraising & campaigning resources

  • Google Ad Grant: 7 Best Practice tips [2022]
    Looking for some Google Ad Grant best practice tips to help you optimise your account and spend more of your budget?  First off, there is no requirement to spend all of your Grant. Focus on generating relevant traffic…
  • Digital Marketing for Social Enterprises: Definitive Guide [2022]
    Intro  This guide to digital marketing for social enterprises, B-corps and ethical and sustainable businesses. We will cover some basics that should help you jump-start your digital marketing and help you build a digital marketing plan to grow…
  • Digital Marketing for Nonprofits: Definitive Guide [2022]
    Intro  In this guide to digital marketing for nonprofits and charities, we will cover some basics that should help you jump-start your digital marketing and help you build a digital marketing plan for your charity.  This guide covers: …
  • 99 Power Words for nonprofits
    We all know words have power. Power Words are words that savvy copywriters and marketers use to trigger an emotional response. They make readers pay attention and take action. Using a few Power Words in emails, ads or…
  • Charity Facebook Ads Examples [2022]
    Looking for some inspiration for your next Facebook campaign? You have come to the right place. In this blog, I’ve gathered some examples of the best charity and not-for-profit Facebook Ads to share with you. How are charities…
  • How to get petition signatures with Facebook Ads [2022 guide]
    If you have a petition set up ready to collect signatures and want to collect signatures through Facebook ads this guide is for you. Whether you are using it as a lead generation strategy or want to add…
  • How Facebook’s Ads policy changes could impact your NFP
    In case you missed it, back in March Facebook announced it would be requiring Australian advertisers running ads about political or social issues to complete Facebook’s ad authorisation process and display “Paid for by” disclaimers on ads. Since early August,…

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