<strong>Should we use single keyword ad groups (SKAG) in our Google Ad Grant? </strong>

While some ad managers swear by SKAG, it’s not an effective strategy in a Google Ad Grant account, and it will make managing your ad account a nightmare. Instead, you want to group your keywords into themed ad groups. You can have as many keywords in the ad group as long as they're the same theme.

<strong>Should we target competitors' band name keywords in our Google Ad Grant?</strong>

No. It's against Google Ad Grant rules. If someone is searching for your competitor's brand name, they want to end up on their website. So it's going to be expensive and ineffective to target their brand name as a keyword.

Google Ad Grant Archives | Karma Campaigns

Google Ad Grants: The Ultimate Guide [2024]

ByJo Boyle June 13, 2023October 2, 2024

Managing a Google Ad Grants account is NOT like managing any other Google Ads account. There are specific strategies and account limitations you need to take into account. This blog is a complete step-by-step guide to setting up, managing and optimising your Google Ad Grant account. This guide is for you if: Let’s dive in…

Google Ad Grant | PPC

Are Google Ad Grants worth it?

ByJo Boyle December 5, 2022June 13, 2023

Will the time and effort it takes to set up and manage Google Ad Grant be worth it? It’s a question plaguing time-strapped nonprofit marketers everywhere. With a US$10,000 per month up for grabs, it certainly seems like a great deal. But is it really? TL:DR version: Are Google Ad Grant worth it? Yes, it…

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