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99 Power Words for nonprofits

ByJo Boyle

We all know words have power. Power Words are words that savvy copywriters and marketers use to trigger an emotional response. They make readers pay attention and take action.

Using a few Power Words in emails, ads or landing pages can boost open rates, click-through rates and conversions.

We’ve all fallen victim to some clickbait advertising or Shocking Headline that we know we shouldn’t click but can’t resist. While we might not want to use the same skeezy tactics, we can still use Power Words to our advantage.

Here are 99 Power Words to use in your nonprofit marketing to quickly engage your audience and drive them to action.

Power Words that highlight need and urgency

AlertHarrowingNow
AngryHeartbreakingSeriously
CatastropheHorrifyingShocking
DesperateImmediatelyTerrifying
DevastatingImportantUrgent
EmergencyMust

Power Words that inspire action

ActHelpReject
ActionJoinSpring
ChangeJumpstartStop
DonateKickstartStruggle
FightNever againSupport
GiveProtectUnleash

Action+ Power Words

What is better than taking action? A simple action. Add these words to the Action Power words for even more impact.

1-minuteOne-clickSimple
EasyQuickSmall
Instant

Power Words to build your community

BreakingInsiderThank you
CommunityLatestThousands
ExclusiveMovementTogether
GrassrootsSecretUs
GratefulSpecialValued
HeroTeam

Power Words to build trust

BackedExperienceResearched
BestExpertResults
CertifiedHonestRoadmap
CompassionatePlanSafety
CompleteProvenSolutions
ComprehensiveReliableThorough
EffectiveReport

Power Words highlighting your impact

AwesomeImpactResilient
Bad-assKick-assSavvy
BoldLife-changingStrong
BossLive-savingSurvive
ExcitingMiraculousThrive
ExtraordinaryPowerfulTransform
GrowProfoundUndeniable

Do you need help with your marketing?

Need some help with your charity marketing and campaigns? Find out how we can help.

And now it’s your turn

What did we miss? Are there words that you find work over and over again? What words do you love to use? Drop them in the comments.👇

After ten+ years working in not-for-profits, I took everything I learned and created Karma Campaigns.

In my years working for social causes, I’ve learned how to create messaging that inspires empathy and generates action. I have tested button colours, page layouts and ad formats and gotten to know an audience who are ready to hand over their hard-earned cash to causes they believe in.

As well as raising millions of dollars for great causes, I’ve helped defend people and the planet, ensure vulnerable folks have access to the basics, and secure wins for trade justice, LGBTIQ+ rights and workers’ rights. This is what gets me up in the morning.

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