We all know words have power. Power Words are words that savvy copywriters and marketers use to trigger an emotional response. They make readers pay attention and take action.
Using a few Power Words in emails, ads or landing pages can boost open rates, click-through rates and conversions.
We’ve all fallen victim to some clickbait advertising or Shocking Headline that we know we shouldn’t click but can’t resist. While we might not want to use the same skeezy tactics, we can still use Power Words to our advantage.
Here are 99 Power Words to use in your nonprofit marketing to quickly engage your audience and drive them to action.
Power Words that highlight need and urgency
Power Words that inspire action
Action+ Power Words
What is better than taking action? A simple action. Add these words to the Action Power words for even more impact.
Power Words to build your community
Power Words to build trust
Power Words highlighting your impact
Do you need help with your marketing?
Need some help with your charity marketing and campaigns? Find out how we can help.
And now it’s your turn
What did we miss? Are there words that you find work over and over again? What words do you love to use? Drop them in the comments.👇