99 Power Words for nonprofits

We all know words have power. Power Words are words that savvy copywriters and marketers use to trigger an emotional response. They make readers pay attention and take action.

Using a few Power Words in emails, ads or landing pages can boost open rates, click-through rates and conversions.

We’ve all fallen victim to some clickbait advertising or Shocking Headline that we know we shouldn’t click but can’t resist. While we might not want to use the same skeezy tactics, we can still use Power Words to our advantage.

Here are 99 Power Words to use in your nonprofit marketing to quickly engage your audience and drive them to action.

Power Words that highlight need and urgency

Alert	Harrowing	Now
Angry	Heartbreaking	Seriously
Catastrophe	Horrifying	Shocking
Desperate	Immediately	Terrifying
Devastating	Important	Urgent
Emergency	Must

Power Words that inspire action

Act	Help	Reject
Action	Join	Spring
Change	Jumpstart	Stop
Donate	Kickstart	Struggle
Fight	Never again	Support
Give	Protect	Unleash

Action+ Power Words

What is better than taking action? A simple action. Add these words to the Action Power words for even more impact.

1-minute	One-click	Simple
Easy	Quick	Small
Instant

Power Words to build your community

Breaking	Insider	Thank you
Community	Latest	Thousands
Exclusive	Movement	Together
Grassroots	Secret	Us
Grateful	Special	Valued
Hero	Team

Power Words to build trust

Backed	Experience	Researched
Best	Expert	Results
Certified	Honest	Roadmap
Compassionate	Plan	Safety
Complete	Proven	Solutions
Comprehensive	Reliable	Thorough
Effective	Report

Power Words highlighting your impact

Awesome	Impact	Resilient
Bad-ass	Kick-ass	Savvy
Bold	Life-changing	Strong
Boss	Live-saving	Survive
Exciting	Miraculous	Thrive
Extraordinary	Powerful	Transform
Grow	Profound	Undeniable

Do you need help with your marketing?

Need some help with your charity marketing and campaigns? Find out how we can help.

And now it’s your turn

What did we miss? Are there words that you find work over and over again? What words do you love to use? Drop them in the comments.👇